Responsive Website Design
Great American Annuity
As more agents were accessing annuity content on mobile devices, Great American Annuity tapped Rockfish Interactive to create a fully responsive website along with a competely re-architeched content structure. Now that more content, charts and calculators were to be featured on the website, I worked collaboratively with a user experience architect to craft a web experience that was not only beautiful, but elegantly functional across a plethora of screen sizes and use contexts. A clean, structured approach to layout coupled with classic American landscape photography leveraged brand equity in a fresh, new way while maximizing usability.
Role: Art Direction, Lead Designer
