As Buffalo Wings & Rings launched their brand refresh, an inovative, boundery-pushing website was needed to set them apart from competitors in the fast-casual market. As lead designer, I crafted a site that gave unique life to the brand's visual identity but also pushed the limits of browswer at the time. The website required site visitors to explore the Buffalo Wings & Wings "World" via mouse or touch - a ground breaking use of touch gestures at the time of launch.
Role: Planning, Concept, Leader Designer