The Foundation's mission could not express its goals any better:
"The Character and Courage Foundation endeavors to enrich, through baseball, the lives of youth who are physically handicapped, diagnosed with life-threatening illnesses, or living in impoverished areas."
As the Foundation was getting off the ground, I was tapped to set the tone visually for the brand by designing a logo. Pulling inspiration from the golden age of baseball, sleeve patches and a touch of Americana, I set out to fuse a modern, yet classic look with the legndary figures that serve as inspiration for the organization: Roberto Clemente, Lou Gehrig and Jackie Robinson.
Roles: Art Direction, Design