P&G Shop Responsive Website
Proctor & Gamble
P&G Shop is a global re-brand and website update to PGshop, their directo-to-consumer store front. Not only is this project an ambitiious global website launch, it also comes with many UX and UI manditories that many websites are not saddled with.
A responsive framework was put in place to allow the website to be extremely shoppable across many devices in many different locations. Being mindful of bandwith usage for mobile devices not on high-speed networks in many parts of the world, image assets were to be used sparingly and effeciently. All conent was required to pass WCAG AAA contrast accessibly standards while also retining visual equity across the miriad of P&G brands. Meanwhile, ecommerce best practices were used to provide a smooth path to purchase for the consumer.
Role: Designer
