Building a Brand
Seekeasy
A Brandery start-up, Seekeasy created a connection between travelers and local guides to unlike any app service in the world. A traveler is matched-up with a like-minded local wherever they may be visiting to get helpful tips about navigating their destination. The message-based app provided a personalized experience that no travel website or app could. My team at Rockfish guided Seekeasy through brand-building exercises, a re-name (formerly Triplust), built their visual brand identity and as well as a library of social media and collateral launch assets, copy and more.
Role: Creative Direction, Art Direction
